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That same power is completely out of control on “Higher,” turn your volume down for that one. I’m not even positive if it’s Rihanna singing. The song that caught me completely off guard is “Love On The Brain.” The power and passion that can be heard on “FourFiveSeconds” is completely unleashed. Timbo brought out Ri’s sexy on “Yeah, I Said It” but the record doesn’t scream quiet storm like it could’ve. It’s a bit disheartening that Tidal’s first, an exclusive release and Rihanna’s comeback album has been one slippery slope to hell when it should’ve been an escalator to heaven. But a little leak won’t hurt Rihanna’s sales, this has been an album that fans have waited four years for. I’m certain there will be jobs lost and applications to Apple Music filled out. It’s been a long, sloppy day over at the Tidal offices. The supposed slip up came after the tracklisting accidentally was broadcasted with song snippets. It’s currently on Tidal but before then there were rumors that somehow it leaked prior to their stream. Again.Īs I was writing this, the album spontaneously appeared. The success of Beyonce’s experiment isn’t enough to give RiRi the same treatment? Just put it out and watch the world fall underneath her spell. It’s as if Roc Nation underestimated Rihanna’s reach despite seeing the success of J. It seemed like they were approaching her role out all wrong. If she wanted to release the album spontaneously like Beyonce, a lesser site would crash under the stampeding traffic. Does Rihanna need a hit? It’s a question that I wondered while the wait continued. “FourFiveSeconds” scratched the surface but failed to break through as the monster hit. She was back releasing music, back performing, but much like Kanye’s 2015, there seemed to be an issue with finding the right record. Rihanna’s return didn’t seem to break new ground or change the landscape. Despite three records that were big and successful (very successful overseas), they didn’t seem to explode. “American Oxygen” was released exclusively through Tidal, so exclusive I don’t remember hearing the song, I’m not sure if anyone did. It didn’t quite receive the same raving applause as her previous single but it had potential to be an anthem for the summer.
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Two months later, “Bitch Better Have My Money” dropped, a song full of an attitude that oozed Lil Kim meets Colombiana. High praise came across the boards, the princess had returned to the throne and the ovation proved she was missed. I’m not that big on Rihanna but even I was impressed by her performance. Her return didn’t come until 2015 with “FourFiveSeconds.” Performing the song with Kanye and Paul McCartney at the GRAMMY’s signified that Rihanna had returned. We saw last year how Drake used a similar strategy for WATTBA but no album or music came. That year all the rumors started, other artists spreading the word about an album, planting the seeds and creating a buzz of anxiousness. In 2014 she left Def Jam and joined Roc Nation. A rare situation in an age where you'd rather oversupply a demanding audience than cut them off cold turkey. Rihanna unlocked the secret to relevancy without having to rush. She was in the perfect position to make an impactful reappearance in music.
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Being present in the physical kept people enamored, she knew how to captivate and still exude everything that the people were missing by her absences.
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She partied at festivals, smoked the good ganja, in the world free to have fun with the elegance of a princess gone rogue. After the 2013 Diamond World Tour and the 2014 mini Monster with Eminem, she completely took a step back but RiRi always seemed to be among us, if Ernest Baker could cross her path at Coachella she was near enough to touch. Her heel was on the pulse of celebrity culture, she didn’t have a reality show but the people were keeping up with Rihanna as if she was a Kardashian. It’s strange, the most desirable pop star in the world was singing less but the coverage never ceased. The years have gone by with her presence radiating everywhere she went. She walked on all the red carpets looking better than the last time, keeping up appearances like she had a project to announce. Rihanna was basically seen everywhere but the recording booth. She was seen at major sports events, a blurry picture in tabloids, on the covers and between the folds of fashion magazines, she was seen and heard on the big screen ( This Is The End, Annie, Home).
She was more active than an unemployed couch bum. Instagram, Twitter, Snapchat, social media kept her in our hands and on our laptops.